Today as I was waiting in the shops cashier line, I observed the people ahead of me paying for their groceries. People purchase goods based on their own value systems if options are available at affordable levels.

People are willing to sacrifice for the values and more importantly for the bigger story that’s at hand. However, if those choices are not made easy and affordable it does not happen.

Most of the systems are not in place to serve the bigger story of win-win-win. In shop queue I observed several such: plastic bags, cigarettes, betting, sugar… Just to get started.

The longer the stronger is connected, the more powerful it is. True value-chain.

When we want to consciously observe our actions, we have to look these through our habits and follow the string up until consequences.

Following up enough many strings helps us to make better decisions with all our most important resources: time and money.