Storytelling is one particular leadership tool that can create extraordinary results out of ordinary ingredients. Under the leadership, stories do not merely get repeated, stories get repeated in meaningful and fresh ways.
To reach such level of story-telling, I see it as flexing creative muscles every day.
By telling and reminding of the ordinary, yet important action, great leader is able to remind that which brings the results.
In this case, we need to really think long term. As Stephen Covey put it in the 7 Habits, focus on production capabilities rather than products. When stories focus on the short term, they are nothing more than manipulation.
When they focus on the long term, it’s about inspiring and nurturing. And when that happens, something extraordinary may happen.