Right of the bat this book went to “why didn’t I read this earlier?” –category, which I now actually created on Goodreads now for this kind of books that resonate very deep in me.
I’ve been familiar with Simon Sinek’s Ted Talks. This book dove much deeper than that, which was exactly what I was expecting. Whole book was captivating reading experience despite the fact that they were mostly running around a few certain examples of companies, and especially leaders around of those companies.
From the beginning thought, I liked mostly about the definitions.
“There are a few leaders who choose to inspire rather than manipulate in order to motivate people.”
I dislike the word motivation, because the motives behind the action are rather unknown. Simon Sinek wonderfully described why I disliked motivation that much: because it does not tell very well the intent behind and is it for the good. Simon Sinek also managed to capture the difference between inspirational leader and someone who just manipulates action.
Another thing is focus. Focus to the why and focus to what really matters.
“When you compete against everyone else, no one wants to help you. But when you compete against yourself, everyone wants to help you.”
This books points the way towards your why, so I recommend it with the full 5/5 stars.