Leadership is hard. It is sharing the burdens of others, on ones own initiative. After a long day it is rare to see people say “I’m done, is there anything I can help you with?”
Essentially this means, that the leader is always working harder than others to earn the justification to lead. If this is not the case, the leadership is not based on meritocracy, but rather to something else which may not be so sustainable.
Goodwill comes from doing good deeds first, and then using that goodwill to do the wise decisions for all.
Yet only goodwill is rarely enough. All leaders need to borrow the powers of culture. See what already there is, what connects people and start using those commonalities.