There is the proverb “give a Man a Fish, and You Feed Him for a Day. Teach a Man To Fish, and You Feed Him for a Lifetime.”
Yesterday as I was going to my dad’s place I was considering what could be the fishing of today. While small scale fishing might be still fine, the fish populations all around the world are impacted by both over fishing and other environmental changes.
Just fishing anymore is not the answer. What are we supposed to do then?
One word: sales. Sales is the fishing this age. Sales is the effort to create extra value through service of teaching. As we gain this power from the customers, we have to the power to make ethical choices in our lives as well.