Words are magic that create stories, beliefs and co-operation



Trust and belief are the forces that make the world go around, but what are some of the forces behind that?

One of the biggest beliefs of mankind that currently governs the world is the concept of money, which Harari Yuval Noah calls in the Sapiens: A Brief History of Humankind book (2011, 180) “the most universal and most efficient system of mutual trust ever devised.”

There is limited amount of trust without the hope. Hope is constructed through story telling. Napoloen observed that “a leader is a dealer in hope.”

Leader is in fact storyteller, who makes people believe in something that does not exist in the first place. In this sense as J.K. Rowling wrote, words are magic. Magic that make something out of nothing. J.R.R. Tolkien was in the same lines wrote, “A single dream is more powerful than a thousand realities.”

Leaders create believable stories and without which it’s unlikely to be able to organize any kind of collective effort. By creating vision, leader deals hope of the better tomorrow.

“It is impossible to organize an army solely by coercion. At least some of the commanders and soldiers must truly believe in something, be it God, honour, motherland, manhood or money.” – Harari Yuval Noah (2011, 112)

On the other hand, people can stop believing these stories any time which can cause collapse of the system.

Tom Asarcker (2013, 53) explains that “what we believe is what we desire, and what we desire is ultimately what we do.” So as long as the that which we desire is attainable through the belief it’s less unlikely that we are going to give up the particular belief and that’s exactly why money is belief of a choice, because it can grant us many other things we desire.

Great leaders therefore learn to understand people, their desires and beliefs and shape the story accordingly.

We all have this power, let’s use it for good by putting positive spin to the stories.


Sapiens: A Brief History of Humankind. 2011. Harari Yuval Noah

In The Business of Belief:  How the World’s Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs and Other Leaders Get Us to Believe. 2013. Tom Asarcker

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